Hotel Palomar
The project
In 2006, Kimpton Hotels & Restaurants retained MCA Public Relations to unveil its exclusive, four-star boutique lifestyle hotel with the debut of Hotel Palomar in Dallas.
The $90 million transformation of Hotel Palomar and Residences at Palomar marked Kimpton’s first foray into the Texas market. This also represented the first property in their portfolio to be redeveloped as a mixed-use complex.
The plan
MCA Public Relations used our media relations and special event expertise to share the Kimpton brand with Texans. We also told the Hotel Palomar Dallas story of “Art in Motion” through pre-opening media outreach and a grand opening soiree.
To tie in with the “Art in Motion” theme, we partnered with Dallas Black Dance Theatre, Stanley Korshak, Parisian Artist, Morganne, Brooke Berman Gallery and Project Bandaloop.
The coverage
Our strategies maximized Hotel Palomar’s exposure, securing stories in:
- Dallas Business Journal
- F/D Luxe
- Park Cities News
- PaperCity Magazine — Dallas
- Fort Worth Star-Telegram
- Austin American-Statesman
- Commercial Property News
- Wall Street Journal
- Hotel Business Magazine
- Meetings & Conventions Magazine
- Hotel Design
- GO Magazine
- CBS (KTVT 11)
- NBC (KXAS 5)
- ABC (WFAA 8)
- FOX (KDFW 4)
- TXCN 21
- CW (KDAF 33)
The accolades
In 2007, this event was also named:
- “Best entertainment production” by Houston International Special Events Society
- “Best entertainment production” by Dallas International Special Events Society
- National award winner by the International Special Events Society
Want to see more? Read the Martini Park or Jasper’s Restaurants case study. Then skim through our client list.
What others have to say ...
Great news ... Conde Nast Traveler will feature Hotel Palomar Dallas in its May issue on the Hot List. Congratulations!- Jamie Law, Manager of Media Relations & Special Events Kimpton Hotels & Restaurants